CASE STUDY2026

Tekeya

An online store for oriental sweets, turnkey

Tekeya is a premium Yerevan Turkish delight brand in a dark, luxurious aesthetic. We built its online store from scratch: a storefront in three languages and an admin panel the owner runs the whole shop from.

The open Tekeya Signature Mix Set gift box: colourful Turkish delight up close on a black background
The tekeya.clap.am storefront on desktop: a dark hero reading «The art of oriental sweets», Collection/Story/Contacts navigation and the Signature Mix Set box against Ararat
Tekeya gift sets in burgundy and turquoise packaging with oriental patterns in the shop window
The tekeya.clap.am product catalogue on desktop: the «What's inside?» grid with large product photography of the varieties
Three Tekeya gift boxes with gold patterning on a light marble counter by a window
The tekeya.clap.am collection on desktop: the «Pick a set» section with the Aurora Mini and Aurora Mix sets and Add to cart buttons
A closed Tekeya Signature Mix Set box on a viewpoint above Yerevan with Ararat in the background
The tekeya.clap.am storefront on desktop: a dark hero reading «The art of oriental sweets», Collection/Story/Contacts navigation and the Signature Mix Set box against Ararat
Tekeya gift sets in burgundy and turquoise packaging with oriental patterns in the shop window
The tekeya.clap.am product catalogue on desktop: the «What's inside?» grid with large product photography of the varieties
Three Tekeya gift boxes with gold patterning on a light marble counter by a window
The tekeya.clap.am collection on desktop: the «Pick a set» section with the Aurora Mini and Aurora Mix sets and Add to cart buttons
A closed Tekeya Signature Mix Set box on a viewpoint above Yerevan with Ararat in the background
Client
Tekeya
Industry
Premium · Oriental sweets
Geo
Yerevan, Armenia
Scope
E-commerce · Web · Admin panel

About the project

A premium Turkish delight brand from Yerevan

Tekeya is a Yerevan brand of handmade oriental sweets. Dark luxury packaging, signature gift sets and the Signature Mix Set — a product people give as a present and take with them.

A closed Tekeya Signature Mix Set box on a viewpoint above Yerevan with Ararat in the background

The brief

Give the brand its own store, not a stall in someone else's marketplace

The brand needed an online store that looks like the brand itself — premium and in three languages — and that the owner can run alone: products, sets, orders, delivery and the home page, without a developer.

Three Tekeya gift boxes with gold patterning on a light marble counter by a window
Tekeya gift sets for every occasion

Our approach

A dark, luxurious storefront

The store was built from scratch — around the brand's aesthetic, not around a template.

A dark background, gold accents and large product photography hold the premium feel on every page: from the collection to the product page and the checkout.

The storefront runs in three languages — English, Russian and Armenian — in one visual language.

  • 01

    The collection storefront

    The Signature Mix Set, gift sets and single items — each in the brand's dark presentation.

  • 02

    Product page and cart

    Product page, cart and checkout with a confirmation email — the path to purchase without extra steps.

  • 03

    Three languages site-wide

    EN / RU / HY switch on any page — content and interface speak the visitor's language.

Tekeya gift sets in burgundy and turquoise packaging with oriental patterns in the shop window

Tekeya's signature packaging

The open Tekeya Signature Mix Set gift box: colourful Turkish delight up close on a black background
A black Tekeya Signature Mix Set box on stone against the Yerevan skyline and the snow-capped Ararat
A closed Tekeya Signature Mix Set box on a viewpoint above Yerevan with Ararat in the background

What we did

What we built

05 workstreams

  1. 01

    An online store from scratch

    E-commerceStorefrontProduct pageCartCheckout
    Three Tekeya gift boxes with gold patterning on a light marble counter by a window
  2. 02

    Three languages across the whole site

    EN · RU · HY
    A black Tekeya Signature Mix Set box on stone against the Yerevan skyline and the snow-capped Ararat
  3. 03

    An admin panel for the shop owner

    AdminOrdersProductsSetsBannersDelivery zones
    The open Tekeya Signature Mix Set gift box: colourful Turkish delight up close on a black background
  4. 04

    Infrastructure and operations

    InfraReact + ViteExpress APIPostgreSQLZero-downtime CI/CD
    A closed Tekeya Signature Mix Set box on a viewpoint above Yerevan with Ararat in the background
  5. 05

    Analytics, email and reliability

    OpsMeta PixelSentryOrder emails
    Tekeya gift sets in burgundy and turquoise packaging with oriental patterns in the shop window

Storefront ↔ backstage

The shop is seen from outside. It is run from inside

The same admin panel the owner runs the whole shop from: orders and revenue, products and sets, home page hero banners, delivery zones with per-district rates — no developer needed.

Storefront — what the guest sees

tekeya.clap.amStorefront
The tekeya.clap.am storefront on desktop: a dark hero reading «The art of oriental sweets», Collection/Story/Contacts navigation and the Signature Mix Set box against Ararat
The tekeya.clap.am storefront on mobile: the «The art of oriental sweets» hero and the View collection button

The same storefront, on a phone

CollectionPick a set
The tekeya.clap.am collection on desktop: the «Pick a set» section with the Aurora Mini and Aurora Mix sets and Add to cart buttons
CatalogueWhat's inside?
The tekeya.clap.am product catalogue on desktop: the «What's inside?» grid with large product photography of the varieties

Backstage — what the owner controls

DashboardShop overview
The Tekeya admin dashboard: revenue, average order value, order statuses and top products; customer names hidden

The dashboard: revenue, average order value, order statuses and top products. Customer names on real data are hidden.

SetsContents and prices
Gift set management in the Tekeya admin panel: set contents and prices in drams
Delivery zonesDistricts and rates
Delivery zones in the Tekeya admin panel: districts of Yerevan with Center, Nearby and Outer rates
Hero bannersThe home page slider
Home page hero banner management in the Tekeya admin panel: the Aurora, Molly and Luxury collection cards
Product catalogueStock, statuses, order
Product management in the Tekeya admin panel: the Turkish delight catalogue with in-stock, active and hidden statuses
Product editorA product page in three languages
The product editing modal in the Tekeya admin panel with English, Русский and Հայերեն language tabs

Outcome

A finished shop: storefront and backstage

  • The brand has its own online store in its own aesthetic, not a listing in someone else's marketplace.

  • The storefront runs in three languages — English, Russian and Armenian.

  • The owner manages products, sets, orders, banners and delivery zones alone, from one admin panel, without a developer.

Tekeya gift sets in burgundy and turquoise packaging with oriental patterns in the shop window
The open Tekeya Signature Mix Set gift box: colourful Turkish delight up close on a black background
A black Tekeya Signature Mix Set box on stone against the Yerevan skyline and the snow-capped Ararat

The next store is yours

Let's build the same store for your brand

Tell us what you sell and who you sell it to — we'll come back with how it looks as a storefront, a product page and an admin panel you run yourself.