CASE STUDY2026

Grace Kecharis Hotel

Digital presence and positioning for a resort hotel

A family resort hotel in Tsaghkadzor: mountains, spa and ski infrastructure. We owned how the hotel looks and speaks — in the feed and inside the building itself.

The panoramic atrium of Grace Kecharis: white chesterfield armchairs under a glass vault with a view of Tsaghkadzor
A dark lounge with a neon mountain silhouette, leather sofas and a grand piano
The hotel restaurant under stone vaults with copper ware and wrought-iron chandeliers
A room with a king bed, quilted headboard and white linen
The hotel bowling lanes with branded Kecharis screens
A contemporary restaurant hall with woven pendant lights and greenery
The hotel photo zone: guests in traditional Armenian costumes by a carpeted wall
The living room of a suite with a light corner sofa
The hotel lobby with a Christmas tree, an aquarium and a blue carpet
A dark lounge with a neon mountain silhouette, leather sofas and a grand piano
The hotel restaurant under stone vaults with copper ware and wrought-iron chandeliers
A room with a king bed, quilted headboard and white linen
The hotel bowling lanes with branded Kecharis screens
A contemporary restaurant hall with woven pendant lights and greenery
The hotel photo zone: guests in traditional Armenian costumes by a carpeted wall
The living room of a suite with a light corner sofa
The hotel lobby with a Christmas tree, an aquarium and a blue carpet
Client
Grace Kecharis Hotel
Industry
Hotel · Hospitality
Geo
Tsaghkadzor, Armenia
Scope
Digital + offline

About the project

A family resort hotel by the Kecharis monastery

Grace Kecharis Hotel is a family resort hotel in Tsaghkadzor, next to the Kecharis monastery. It combines a mountain retreat, spa services and access to the ski infrastructure.

The hotel's atrium lounge with arched glazing and green plants

The brief

A modern image — online and inside the hotel

Strengthen the hotel's digital presence, make it more attractive to travellers and build a modern, competitive image both online and offline.

A room with a king bed, quilted headboard and white linen
Shooting the rooms, the halls and the service

Our approach

One brand language — online and offline

We built communication that joins digital and offline. The focus was not only on strong visual content but on a coherent brand — from the social feed to every physical touchpoint with the guest.

The hotel started speaking to its audience in one voice — online and inside the space itself.

  • 01

    Atmosphere in frame

    Interiors, service and location: mountains behind the glass, the stone vaults of the restaurant, the lounge and the rooms — what the guest actually books the hotel for.

  • 02

    One visual code

    The same framing, light and delivery — in the feed, in stories and on the physical materials inside the hotel.

  • 03

    Presence, not posting

    A digital strategy: where the hotel speaks to travellers, about what, and at which point of choosing the trip.

A dark lounge with a neon mountain silhouette, leather sofas and a grand piano

Interior shoot · production by Newgen

A private nook of the restaurant with green shutters and leather sofas
A lounge area with a lit niche and the Kecharis logo
The hotel billiard room: a table under low-hanging lamps

What we did

Five workstreams — from the feed to the front desk

05 workstreams

  1. 01

    Running and growing the social channels

    SMM
    The hotel photo zone: guests in traditional Armenian costumes by a carpeted wall
  2. 02

    Photo and video content (atmosphere, service, location)

    Production
    A contemporary restaurant hall with woven pendant lights and greenery
  3. 03

    Visual style and creative concept

    Creative
    A lounge area with a lit niche and the Kecharis logo
  4. 04

    Digital marketing and presence strategy

    Strategy
    The hotel lobby with a Christmas tree, an aquarium and a blue carpet
  5. 05

    Design of offline materials

    PrintLoyalty cardsBannersFlyers
    The hotel reception desk

Digital + offline

Guests meet one brand before arrival and inside

The feed builds the expectation, the physical materials confirm it. We built both halves in one style — so the hotel doesn't split into «a nice Instagram» and «everything else».

Online

Social, content, digital presence

The hotel photo zone: guests in traditional Armenian costumes by a carpeted wall
A contemporary restaurant hall with woven pendant lights and greenery

Offline

Physical touchpoints with the guest

The hotel reception desk
  • Loyalty cards
  • Banners
  • Flyers

We don't publish the hotel's printed materials — we show the environment they work in.

Outcome

The hotel now reads as a serious player

  • A coherent, recognisable brand image across every touchpoint.

  • Content and visual communication strengthened the perception of the hotel as a modern, considered place to stay.

  • Grace Kecharis Hotel came to look like a systematic, competitive player in hospitality.

The hotel restaurant under stone vaults with copper ware and wrought-iron chandeliers
The hotel photo zone: guests in traditional Armenian costumes by a carpeted wall
A room with a king bed, quilted headboard and white linen

The next project is yours

Let's build a coherent image for your place

Tell us how guests find you today and how you want to be remembered — we'll come back with a plan for digital, content and touchpoints.

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