Clap Media
Product, content and digital sales — in one ecosystem
CLAP is Yerevan's city lifestyle platform: news, events, places and food. We run it as a full-cycle partner — product, content and digital sales, not one-off briefs.
- Client
- CLAP
- Industry
- Media · Lifestyle
- Geo
- Yerevan, Armenia
- Scope
- Product · Platform · Content
About the project
Yerevan's city lifestyle platform
CLAP is a platform about city life: news, events, places, food and a loyalty programme. The content is in Russian, and the product covers the whole path from finding a place to joining the loyalty programme.
The brief
Grow product, brand and sales as one thing
Run the social channels and the content, maintain the platform, grow the audience and at the same time push the product maturity of the ecosystem — as a standing partnership, not a set of contracts.
Our approach
Not a site, but an ecosystem
CLAP is not one page but a set of connected channels on a shared content base.
The web storefront, the mobile app and the Telegram bot all feed from one admin panel, with Instagram publishing built into the same place.
Product and marketing decisions are made together: content follows releases, releases follow the communication waves.
- 01
One content base
News, places, events and food live in a single system and are reused across every channel.
- 02
Web and app from one product
The site and the mobile version speak the same language: the same navigation, the same content, one brand.
- 03
A partnership, not a contract
Product, content and sales are run together with the Clap team as one mechanism.
CLAP on a phone
What we did
What the ecosystem is made of
05 parts of the platform
- 01
clap.am — the city's public storefront
WebNewsEventsPlacesFood - 02
A mobile app on the same content base
AppiOSAndroid - 03
A Telegram bot — content delivered into the messenger
Bot - 04
One admin panel: a single piece into every channel
AdminInstagram publishing - 05
A partner scanner — the loyalty programme
Loyalty
One piece → every channel
Published once — live everywhere
A piece is created once in a single admin panel and goes out to every channel of the platform at once — Instagram included. The same content shows up on the site and in the app.
The same, in the app
From one admin panel into the channels
clap.am
The city's public storefront on the web
Mobile app
iOS and Android on the same content base
Telegram bot
Content delivered straight into the messenger
Publishing built into the admin panel
Partner scanner
The loyalty programme on the venue's side
Content
Screens of the platform
Outcome
Product and media run as one mechanism
CLAP is a recognisable city lifestyle platform with a systematic digital presence.
Web, app, bot and social all feed from one content base and one admin panel.
Product, content and sales work as a single mechanism, and every new feature strengthens the brand.
We build product and media end to end
The same ecosystem — for your brand
Tell us what the product is and who it is for — we'll come back with how it works as a site, an app and content on one shared base.